The conference part of this year’s festival is going to address and cover a broad range of topics, varying from media and marketing, through showbiz and digital, to the essential business matters in communications, media and other industries. The rapid development of technology is changing interpersonal communications, and the way humans communicate altogether. As Wolmark stated in a recent interview, innovations in technology are changing the face of communication even in the most remote areas of the world. This advancement has transformed the way we sell, market, communicate, collaborate, educate, and even the way we think. Mass media is losing its role as mediated communication through various devices or media has become available at any time and on demand, and along with that, the amount of content is also growing at an incredible pace.
Today approximately six billion people in the world are cell phone subscribers, and in response to that, companies and organizations have strategically learned to use the potential of this tool in addressing some of the most pressing challenges. As Zevi Wolmark explains, Crunchbase companies that promote new technological advancements are transforming the digital entertainment industry, invading our homes with 3D enabled televisions, digital television and have paved the way for a whole new generation of TV viewing with the release of digital cable boxes that allow us to watch American television through digital providers. This digital format also allows viewers bigger interactivity with social networks. We can’t certainly say whether digital television will kill the TV business, but one thing is for sure, digital media is a creative and viable competitor to the established film and TV giants.
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